The work flow of a corporate video should be a straight line from beinning to end. There may, occasionally, be some parallel routes as processes can be carried out concurrently, but ideally a corporate video production consists of a number of specific events, each of which should be completed before the next begins. So let's break down the process for a typical corporate video.
Corporate Video Concept
Before we start to do anything there has to be a germ of an idea. It may take the form of a need - you need to make a film for an Annual Report, or you need a training film explaining the process for cheese making. Or perhaps you have an idea for a corporate video which shows the four factories in your group, and what each of them does. This is the starting point, and it's important that the aims are clear and well defined. We will help you focus the concept in this earliest stage of your corporate video production.
Storyboard
A storyboard is a route map for your production. Think of it as a series of building blocks which are laid end to end. You can see part of a very simple storyboard on the left. It has details of the content of each section of a corporate video for a cheese maker, Bloggs Dairy, and an idea of the running time that's expected of it. At this stage, running times will be approximate, and even the order of items may change if it becomes obvious that they work better in a different way. Flexibility works well at this stage.
Who appears in your Corporate Video?
Next we need to work out who will appear in the corporate video and what their role will be. We'll offer our best advice on how to do this - for instance, we don't recommend that the chairman tries to become a television presenter overnight. If you want, we can interview him to allow him to say what he wants to say in as natural a way as possible, or If someone really needs to talk to camera we can use an autocue to read from. But it's best to discuss the role of those who will appear on-screen as part of the general debate on the look, feel and content of the corporate video.
Script
The script tells the story. It's the binding which holds the corporate video together, providing a link between the various elements and segments, guiding the audience in the direction you want.. |